Google Ads Expert 2022 Projects ErrorX

Many businesses and organisations use the Google AdWords advertising program to promote their products and services in Google’s search results. But how many know or understand what their Quality Score is?

It’s often a great way to supplement an SEO (Search Engine Optimisation) campaign if a business operates in a very competitive market as Google AdWords allows you to compete with some of the bigger players and see your website appear on the first page of search results for your chosen search term. This can happen in a short space of time whereas an SEO campaign may take several months to see the website appearing so high up.

How does Google rank paid results?

Like a lot of online advertising, Google AdWords works on a Pay-Per-Click (PPC) basis, so you only pay when someone clicks on your advert. You set the amount you want to pay per click for each keyword you want to bid on depending on your budget. If you’re new to search advertising you can be forgiven for thinking that the higher you bid, the higher up your advert will appear. However, it’s a little more complicated than that.

Google is very keen to show the most relevant results to users, the more relevant the results, the more people will use the search engine and generate income for Google by clicking the paid results. Therefore, Google has to determine whether a particular advert is relevant for the keyword they are bidding on.

Google uses several factors in deciding the relevancy of an advert and they call this it’s Quality Score.


Some Recent Projects:


Project Info

  • Category: Advertising & MarketingBranding
  • Client: Kers
  • Location: Usa
  • Surface Area: Skermset
  • Architect: Istiak
  • Completed Date: 2018
  • Year Of Complited: 50k


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