Before we go into the fundamentals of digital marketing and even advanced approaches, let’s define digital marketing.
That way, before we get into step-by-step tactics, we’ll be on the same page.
Components of digital marketing?
- Paid search. Paid search, or pay-per-click (PPC) advertising Paid search.
- Search engine optimization (SEO)
- Content marketing
- Social Media Marketing(SMM)
- Email marketing
- Mobile marketing
- Marketing automation
What is the definition of digital marketing?
The act of selling items and services through digital channels such as social media, SEO, email, and mobile apps is known as digital marketing. In a nutshell, digital marketing refers to any type of marketing that uses electronic devices.
It can be done both online and offline, and both are necessary for a comprehensive digital marketing plan.
Why Is Digital Marketing Important?
Do you recall billboards? Yes, I do.
From the rear seat of our automobile as a small kid in California, my experiences largely varied between: “Mom, when are we there?” and “Mom, when are we there?” whenever one of those 10-foot billboards appeared on the side of the road, and “Uh, look, McDonald’s, can we go?”
When I was a kid growing up with Indian parents, the answer to both of those questions was almost always the same: “not yet.”
Big businesses would occasionally stage a billboard war, such as this one between Audi and BMW, which received a lot of laughs
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Types of digital marketing?
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.
Search engine optimization
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”
The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:
- Quality of content
- Level of user engagement
- Mobile-friendliness
- Number and quality of inbound links
The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.
In SEO, there’s no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it’s impossible to make exact predictions. What you can do is closely monitor your page’s performance and make adjustments accordingly
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